How We Helped an Australian Plumbing Business Generate More Job Enquiries Through Google Ads
We managed Google Ads for a family-owned Perth Hills plumbing and hot water business established in 1954 — with calls and conversions tracked inside Google Ads.
Source: Kalamunda Plumbing Google Ads account, 1–31 May 2022, figures exactly as reported. Decimal values come from Google Ads conversion attribution. Conversions are tracked enquiries, not confirmed booked jobs.
Kalamunda Plumbing is a family business serving the Perth Hills and Eastern Suburbs with plumbing, hot water, gas, drains and solar services. A business with that reputation deserves to be found the moment someone searches for a plumber.
Client facts as published on kalamundaplumbing.com.au (October 2026)
Original screenshots, unedited. Tap any image to view it full size.
In one month the campaigns recorded 152.4 conversions — 124.4 of them phone-call leads — from 827 clicks, at an average of $50.20 per conversion.
Google Ads · 1–31 May 2022The client's wider search footprint today: 2.3K estimated monthly organic visits, 1.4K ranking keywords and 383 referring domains. This is organic data and is not a result of Google Ads.
SEMrush · Worldwide, Desktop · 13 Oct 2026Estimated organic traffic over two years — useful context on local search demand for the brand. Shown separately from our paid search work.
SEMrush · Organic traffic · Oct 2024 – Oct 2026Plumbing searches are urgent and local. The goal: show the right ad, for the right service, to people in the right suburbs — and make calling easy.
Examples of the urgent, ready-to-call searches behind the client's core services:
Ads focus on the areas the business actually services, so budget isn't spent on calls it can't take.
Calls, conversions and cost per conversion come from the Google Ads account (May 2022).
Organic traffic and rankings reflect the client's overall SEO presence — not Google Ads.
Each service line is a different search, with a different customer and a different ad.
I'm Rizwan Ali, Founder & CEO of LocalOrbit360. I work hands-on in Google Ads and local lead generation for service businesses — including Australian plumbers like Kalamunda Plumbing.
“I focus on helping service businesses turn relevant customer searches into measurable enquiries — with clear tracking, practical strategies and transparent reporting.”
Understand the plumbing business, service areas and ideal jobs.
Evaluate relevant services, customer search intent and local competition.
Plan keywords, targeting, budget allocation and conversion journeys.
Build and launch focused search campaigns.
Track customer enquiries, improve campaigns and reduce inefficiencies.
Review results, lead quality and opportunities for improvement.
Great ads work best for great businesses. Kalamunda Plumbing's own customers explain why the phone keeps ringing.
“Jamie and his helper did a great job. All sorted and cleaned up.”
“Found gas leak, repaired and did a great job.”
These reviews were written by Kalamunda Plumbing's customers about Kalamunda Plumbing's plumbing services. They are not reviews of LocalOrbit360.
Choose the model that suits your business. Not sure? We'll help you decide.
Join our developing local lead-generation partner network and receive customer enquiries that match your agreed services and service area.
We plan, manage and optimise dedicated Google Ads campaigns for your plumbing business. Every enquiry from your campaigns belongs to you.
Option A: enquiries come from campaigns we run and are shared with partners under agreed terms. Option B: the campaigns run on your own budget, and every enquiry they generate is yours alone.
Tell us about your business, the areas you serve and the type of plumbing jobs you want to attract.