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ProFlow Plumbing — Featured Client
Plumbing · Home Services

ProFlow Plumbing

Vancouver, BC · Licensed & Insured

Case Studies / ProFlow Plumbing

How ProFlow Plumbing Generated $18,000 in New Jobs From an $800/mo Ad Budget

Vancouver, BC · Plumbing · Google Local Services Ads + PPC

$18,000 Revenue Generated 22.5x Return On Ad Spend $800/mo Budget Only
Client Overview

ProFlow Plumbing

ProFlow Plumbing is a licensed residential and commercial plumbing company based in Vancouver, BC. Founded in 2016 by Ryan Henriksen, the company offers emergency plumbing, pipe repair, drain cleaning, and water heater installation across Greater Vancouver.

Location Vancouver, BC
Industry Plumbing & Home Services
In Business Since 2016
Services Emergency, Residential & Commercial
Monthly Ad Budget $800 / month
Campaign Type Google LSA + Search PPC
The Challenge

What They Were Struggling With

Ryan was doing good work but couldn't get a consistent flow of leads. His core frustrations:

  • ✕ Inconsistent lead flow — feast or famine every month
  • ✕ Not showing up on Google Maps for emergency searches
  • ✕ Spending on Yelp and HomeStars with poor ROI
  • ✕ No visibility when homeowners searched "plumber near me"
  • ✕ Crews sitting idle during slow weeks
  • ✕ No way to measure which marketing actually worked
Campaign Results — First 90 Days

Before vs. After

All results achieved with an $800/month ad budget

Leads Per Month
Before
14
→
After
68
Inbound Phone Calls
Before
11
→
After
54
Revenue From Ads
Before
$1,800
→
After
$18,000
Cost Per Lead
Before
$57
→
After
$11.76
Google Maps Calls
Before
8
→
After
41
Return On Ad Spend
Before
2.3x
→
After
22.5x
Growth Timeline

Month-by-Month Progress

Fixed $800/month budget — every dollar tracked against revenue generated

Month 1
28 Leads Generated
22 Phone Calls · Revenue: $5,400 · Budget: $800
$5,400
Month 2
49 Leads Generated
38 Phone Calls · Revenue: $11,200 · Budget: $800
$11,200
Month 3
68 Leads Generated
54 Phone Calls · Revenue: $18,000 · Budget: $800
$18,000
Key Wins

The Highlights

$18K
Revenue Generated

From a monthly ad spend of just $800 — a return on ad spend of 22.5x through targeted emergency plumbing campaigns.

4.9x
More Inbound Calls

Call-only campaigns and Google Local Services Ads drove a flood of emergency and scheduled service calls.

79%
Lower Cost Per Lead

Smart keyword targeting eliminated wasted spend — cost per qualified lead dropped from $57 to just $11.76.

#1
Google Maps Position

ProFlow Plumbing reached the top spot in Google Maps for "emergency plumber Vancouver" within 6 weeks.

Our Strategy

What We Executed

We focused on high-intent emergency searches — the most valuable traffic a plumber can get:

  • ✓ Google Local Services Ads (LSA)
  • ✓ Emergency Plumbing Keyword Campaigns
  • ✓ Call-Only Mobile Ad Campaigns
  • ✓ Google Maps Profile Optimization
  • ✓ Review Generation Strategy
  • ✓ Service Area Geo-Targeting
  • ✓ 24/7 Campaign Scheduling
What Made The Difference

Why It Worked

Home services is intensely competitive — these elements made ProFlow impossible to ignore:

✓ Emergency keyword targeting
✓ Call-only ad formats
✓ Google LSA verification
✓ Service area geo-fencing
✓ Review velocity strategy
✓ 24/7 campaign scheduling
★★★★★
"I was spending money on Yelp and getting nothing. LocalOrbit360 set up our Google ads and within the first week the phone was ringing with real jobs. We've had our best three months ever. My guys are busy every single day."
R
Ryan Henriksen
Owner, ProFlow Plumbing — Vancouver, BC
Ready to Get Similar Results?

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