Kinex Podiatry
Kinex Podiatry is a specialized foot & ankle care clinic in McKinney and Plano, TX, led by Dr. Faiza Khan, DPM and Dr. Mohammad Raza Khan, DPM. They treat everything from bunions, ingrown toenails, and plantar fasciitis to diabetic foot care, sports injuries, and custom orthotics — including the specialized SWIFT wart-removal procedure.
What They Were Struggling With
Kinex had outstanding clinical specialists, a brand-new second location, and a solid reputation — but visibility online was holding them back:
- ✕ New McKinney location had almost zero online visibility
- ✕ Outranked on Google by hospital systems and large podiatry chains
- ✕ Service pages didn't target specific conditions patients search for
- ✕ No paid traffic — relying entirely on word-of-mouth
- ✕ Patient reviews stagnant at fewer than 20 across both locations
- ✕ Couldn't track which marketing efforts actually filled the schedule
Before vs. After
Across both McKinney & Plano locations
What We Executed (360° Plan)
A combined paid + organic strategy targeting condition-specific local search intent — exactly how podiatry patients actually look for help:
- ✓ Google Search Ads — condition-specific (bunions, plantar fasciitis, ingrown toenails)
- ✓ Separate landing pages for each common foot condition
- ✓ Google Business Profile optimization × 2 locations
- ✓ SWIFT wart-removal positioned as differentiator (premium service)
- ✓ Diabetic foot care campaigns targeted to insurance patients
- ✓ Citation cleanup + healthcare-directory listings (Healthgrades, Zocdoc)
- ✓ Provider bio + credentials SEO (Dr. Faiza & Dr. Raza pages)
- ✓ Automated review-request workflow after every appointment
Podiatry-Specific Wins
Foot & ankle patients search differently than general medical patients. We built around that:
The Highlights
Within the first six months across McKinney & Plano combined — directly attributable to our campaigns.
Achieved a #1 ranking for "podiatrist McKinney" and top-3 for several adjacent foot-care search terms.
Every $1 spent on Google Ads returned an average of $4.20 in tracked patient lifetime revenue.
Patient reviews grew from 19 to 118 in six months — building social proof that compounds local rankings.
"LocalOrbit360 helped us launch our McKinney location with a proper marketing strategy from day one. We now rank #1 on Google Maps and our appointment book is full weeks in advance. We finally know exactly which marketing is working."
Want These Results For
Your Specialty Practice?
Whether you run a podiatry, dermatology, chiropractic, dental, or any specialty practice — LocalOrbit360 builds condition-specific campaigns that connect you with patients who actually need your care.