ACAPS Mental Health
Adult, Child & Adolescent Psychiatric Services (ACAPS) is a multi-location mental health practice serving Texas, with offices in Plano, McKinney, and Frisco. They offer treatment for ADHD, anxiety, depression, bipolar disorder, eating disorders, PTSD, and specialized services like SPRAVATO for treatment-resistant depression.
What They Were Struggling With
ACAPS had excellent clinical care but faced common digital pain-points for healthcare practices:
- ✕ Buried behind larger national mental health chains on Google
- ✕ Inconsistent patient flow across all three locations
- ✕ Service pages were not optimized for local search intent
- ✕ Limited visibility for high-intent terms (e.g. "ADHD doctor near me")
- ✕ No tracking on which ads or pages drove appointments
- ✕ Patient reviews were scattered and under-leveraged
Before vs. After
Results across all 3 locations on a combined Google Ads + Local SEO strategy
What We Executed (360° Plan)
A full-funnel local marketing strategy specifically tailored for healthcare practices and HIPAA-aware advertising:
- ✓ Google Search Ads — high-intent condition keywords
- ✓ Separate ad groups for ADHD, anxiety, depression, SPRAVATO
- ✓ Per-location landing pages (Plano, McKinney, Frisco)
- ✓ Google Business Profile optimization × 3 locations
- ✓ Local citation building + NAP consistency cleanup
- ✓ On-page SEO for 25+ condition / service pages
- ✓ Review generation workflow for compliant patient reviews
- ✓ Conversion tracking with HIPAA-aware call tracking
Healthcare-Specific Wins
Mental health marketing requires sensitivity, compliance, and trust. We delivered all three:
The Highlights
Across all three locations within six months — driven by integrated paid + organic search.
ACAPS now ranks in the top-3 local pack for "psychiatrist near me" in all three service areas.
Up from just 11 — including high-value condition terms like "ADHD doctor Plano" and "anxiety treatment McKinney".
Cost per acquired new patient dropped from $78 down to $24 through tight ad-group optimization.
"Before working with LocalOrbit360, our online presence didn't reflect the quality of care we provide. Within six months, our schedule across all three locations is consistently full — and we know exactly which campaigns are driving new patients."
Want These Results For
Your Medical or Mental Health Practice?
Whether you run a psychiatric practice, dental clinic, physiotherapy office, or any healthcare practice — LocalOrbit360 builds compliant, conversion-focused campaigns that fill your appointment book.